Press
The Mellow SF press kit
The Mellow SF is a coffee bar and live-music venue on Haight Street in San Francisco. It began in 2020 as a small plant shop in the Mission District, opened by Lorena and David, and has called Haight Street home since 2021.
At a glance
- Founded
- 2020, as a small plant shop in the Mission District (now closed); the Haight Street shop opened in 2021
- Founders
- Lorena and David
- Hours
- Sun – Wed8am – 6pm
- Thu – Sat8am – 11:30pm
Today 8am – 11:30pm Opens 8am
- Sun – Wed8am – 6pm
- Thu – Sat8am – 11:30pm
Coffee until 6pm daily. Later hours Thu–Sat are for Mellow Nights.
- Rating
- 4.7 on Google, from 307 reviews; 4.84 from more than 1,800 reviews on Airbnb Experiences
Boilerplate
Short 50 words
What began in 2020 as a small plant shop in San Francisco's Mission District is now The Mellow SF: a Haight Street coffee bar and live-music venue, open since 2021. It also includes Lakehouse Jazz, Mellow & Barbers, DeadSpace7x7, floral workshops and private events, all in the same easygoing spirit.
Long 100 words
The Mellow SF is a coffee bar and live-music venue at 1401 Haight St in San Francisco. It began in 2020 as a small plant shop in the Mission District, opened by Lorena and David; the Mission shop has since closed, and the Haight Street shop opened in 2021. The Mellow now includes Mellow Nights, with live music Thursday to Saturday; Lakehouse Jazz, with live jazz at the Blue Heron Boathouse in Golden Gate Park on Fridays and Saturdays; Mellow & Barbers; DeadSpace7x7 photobooths; private events; and floral workshops. It is rated 4.7 on Google and 4.84 on Airbnb Experiences.
The story in short
David and Lorena lived for over ten years in a yellow Victorian in San Francisco's Ingleside neighborhood, which they called Mellow Yellow after the Donovan song. In 2013 they named their first dog Mellow, a name they knew they'd never tire of. The Mellow SF began in 2020 as a small plant shop in the Mission District. The Mission shop has since closed; the Haight Street shop, now the company's home, opened in 2021. The Mellow has since grown into a community hub for coffee, cocktails, live music, a photobooth, and curated retail and barbering.
Logos and brand
Download all logos (SVG and PNG)
Colours
- Indigo
#263185 - Peach
#ecc9b1 - Cream
#fcf6ec - Ink
#1a1f4d - Night
#141110
Typefaces
- Headings and display
- EB Garamond, with Nunito for heavy page titles
- Text
- Nunito
Working text, Copywriter to word
Clear space around the logo, minimum size, and a short list of what not to do (no recolouring, stretching or adding effects). The Designer's colour sheet in the kit carries the same rules.
Photos
The coffee bar at The Mellow SF, 1401 Haight St. Photo: The Mellow SF
Mellow Nights, live music on Haight Street. Photo: The Mellow SF
Lakehouse Jazz at the Blue Heron Boathouse, Golden Gate Park. Photo: The Mellow SF
A haircut at Mellow & Barbers. Photo: The Mellow SF
A DeadSpace7x7 photobooth. Photo: The Mellow SF
A seasonal flower workshop at The Mellow SF. Photo: The Mellow SF
A private event at The Mellow SF's Haight Street venue. Photo: The Mellow SF
A private event at the Blue Heron Boathouse, Golden Gate Park. Photo: The Mellow SF
In the press
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There's another new jazz club coming to Haight Street (opens in a new tab)
By Astrid Kane
A profile of the daytime cafe, plant store and barbershop at Haight and Masonic becoming a live-music venue, with jazz as its main focus.
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Find your vines: Your guide to the best plant shops and nurseries in and around San Francisco (opens in a new tab)
By Christina Campodonico
A citywide guide to plant shops that includes The Mellow's live jazz nights and flower classes.
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The Mellow SF rescued by online supporters who found the pandemic required plants (opens in a new tab)
By Annika Kim Constantino
The pandemic-era story of the original Mission District plant shop, from its early, community-supported days.
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4 Unexpected Places for Live Music in SF (opens in a new tab)
By B-Rated
A radio station blog's roundup of unusual live-music spots in San Francisco, with The Mellow among them.
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Upper Haight Plant Shop Flips The Switch On Late-Night Jazz (opens in a new tab)
By Eric Tanaka
Coverage of the same opening, told from the city-approval angle.